Guide
Data Broker Removal Services Compared
Several companies offer data broker removal services, each with different approaches to pricing, coverage, and transparency. This guide compares the landscape honestly so you can make an informed decision.
No service can guarantee complete removal of personal information from the internet. Opt-out paths, timelines, and relisting behavior vary by source.
The current market
Major players include DeleteMe (starting around $129/year), Optery (free tier to $249/year), Incogni (around $78/year), Kanary, EasyOptOuts (around $20/year), and DeleteMyTrace ($79/year). Each differs in source coverage, automation level, and what evidence they provide.
What to watch for with broker counts
Some services advertise coverage of 200+ or even 700+ data brokers. The reality is that most of these sites are minor or share removal infrastructure. Industry-wide, removal services achieve roughly a 35% effective removal rate across all tracked sources. A smaller, verified source set with transparent results is often more useful than an inflated count.
How DeleteMyTrace is different
We track a focused set of the most impactful data brokers and are transparent about that number. Every detection is evidence-backed with signal detection, not guesswork. We provide verified removal proof, and we are building MCP and ChatGPT plugin access so AI assistants can check your exposure directly. Our California DELETE Act integration will add another layer as DROP becomes available.
How to choose
Consider: Does the service show you proof of detection? Do they verify removal, or just report that they submitted a request? Are they transparent about which sources they cover? The cheapest option is not always the best, and the most expensive is not always the most effective. Start with a free scan from any service that offers one and compare what you learn.